Contact

To know whether you're sending the right message as a business requires really getting to know your ideal client. A few questions you can ask are:

• What is their job title?
• Where do they work?
• What do they do?
• What are their challenges?
• How do they prefer to receive information?
• What solution can you offer them?

You should be on 1-2 social media platforms that you enjoy, find fairly easy to use and navigate, where your ideal clients hang out, and that align with your values as an individual and as a company.

There are a variety of reasons your contacts may not be opening your emails. Some items to consider are: 

• Are you being consistent?
• Where did your email list(s) originate from?
• Do you know when and how your contacts become engaged?
• Are you sending the same message to all your contacts or are you using segmentation?
• Are you being strategic with your emails is every email attempting to drive conversion?

Consistency is the most important aspect of digital marketing next to a cohesive strategy. Once you have an engaged audience, nothing is worse than leaving them hanging when they want to hear from you.

A good digital marketing strategy consists of:

• Having a strong brand
• Creating a cohesive digital presence
• Knowing your ideal client(s)
• Understanding how they want to be communicated with
• Deciding on your best tactics to reach them
• Developing online trust & credibility
• Staying consistent
• Experimenting
• Measuring & refining