Social Media Management
Social media takes thoughtful time, a consistent strategy, and active participation. For small business owners, this can be a burden on top of a full to-do list. The world of social media is also constantly changing which makes it challenging for non-marketers to keep up. Do yourself a favor, strike this off your to-do list, and hire a professional.
Social Media Advertising
In your personal life, have you noticed more and more ads popping up as you are scrolling through your favorite social media channel? This is not a coincidence. Social media is progressively becoming a “pay to play” space. Organic reach is at an all time low. In fact, on Facebook, the average reach of an organic page post is around 5.2%. That means roughly one in every 19 fans sees the page’s non-promoted content.
The good news is - social media advertising can have a strong ROI when done correctly. With social media advertising, business owners are able to get hyper targeted and serve their content to their exact target audience. This means, you know your marketing spend is going to the right place.
“Working with Tiffany has been amazing. She has helped me set up all my business social media accounts and has given me valuable advice to keep my marketing current. She is always keeping up to date with the current marketing strategies and is a very organized and hardworking person! Highly recommend to anyone who is looking to take their marketing to the next level!”
Organic and paid social media are critical for B2C businesses that have ideal clients spending time on platforms like Facebook, Instagram, and LinkedIn.
Social Media Management
Currently, 79% of the U.S. population is using social media. No matter your target audience, they are using social media and actively engaging with brands everyday. The question is - are they engaging with you? Social media management is all about consistency and knowing your audience.
I work with my clients to get a deep understanding of their target market. Using a variety of market research, we can determine which social media channels your potential customers are using and what types of content will make them fall in love with your brand.
Contact me today for a free assessment of your social media channels. I will review your content, posting cadence, and engagement to determine how you stack up against your competitors.
Success comes from consistently posting (and posting well) on social media. Algorithms are always changing so it is important to work with a social media management professional to ensure you are posting the right amount, using the proper hashtags, following the right accounts, and ultimately generating strong brand awareness and sales from social media.
If you’ve been going it alone and you’re wondering how to determine the right content mix and more, check out my blog, “7 Social Media Etiquette Tips for Small Businesses”.
7 Social Media Etiquette Tips for Small Businesses
Social media requires you to heavily deal with the public, and we all know how much mindfulness and responsibility come with that kind of reach.
Here are 7 do’s and don’ts for practicing great social media etiquette for your business:
Social Media for Small Businesses
Small businesses have to take a unique approach to social media. Often, solopreneurs feel as though they are their brand - trust me, I get it. Portraying yourself, your company, and your brand on social media is a delicate balancing act. When done correctly, it humanizes your brand and makes people want to reach out and get in touch with you. When done incorrectly, it can make a small business seem unprofessional and stand offish.
Social media for small businesses is my passion. I work with real estate agents, salon owners, life coaches, and so many other small business owners to help them reach potential customers via social media. I ensure my clients' success through well throughout strategies, cost-effective advertising solutions, and expert social media knowledge.
Need help setting up, managing, or strategizing around your social media platforms?
Book a 30-minute discovery call now.